SIVIGLIA — Installation & Experience at Pitti Uomo 105

For SIVIGLIA, we oversaw the creative direction and concept development for the installation presented at Pitti Uomo 105. The project draws inspiration from the brand’s iconic red label, reimagined as the guiding element of an immersive and instantly recognizable space. The fully red environment enhances the collection through a clean, sharp, and contemporary aesthetic. Every component — materials, lighting, and spatial composition — was designed to deliver a strong identity perfectly aligned with Siviglia’s visual language.

The project included the full production of the stand, the introduction of the custom “Bitter Bold” created by Oscar Quagliarini, and a collaboration with Patatas Nana to offer an exclusive aperitivo experience. We also produced a dedicated video invitation designed to extend the brand narrative and preview the atmosphere of the event. An intervention that combines precision, attention to detail, and the ability to create a memorable experience for the visitors of Pitti Uomo 105.