Siviglia ADV AW25 Campaign
Campaign image entirely generated with AI for the SIVIGLIA brand.
For the Siviglia brand, we developed a campaign image designed for both online and offline use, conceived to convey an intimate, contemporary, and authentic visual identity. The entire visual was created through artificial intelligence, working across creative direction, photographic references, and the construction of a scene that expresses spontaneity, connection, and a natural beauty free from rigid poses or artificiality.
The AI-driven approach made it possible to explore multiple moods, textures, and visual directions quickly, ultimately achieving an image that embodies the brand’s values: essential elegance, modern sensitivity, and a subtle cinematic narrative. The final aesthetic recalls analog photography, with soft tones, controlled grain, and a spontaneous atmosphere that highlights gesture and emotion.
The campaign was produced in various formats to support the brand’s full communication ecosystem: social media, e-commerce, print materials, and outdoor placements. The result is an iconic and recognizable visual, fully aligned with Siviglia’s identity and crafted entirely through advanced generative processes.
Project Info