FLOW

The ilflow.it website was redesigned as a fully conversational experience. ADA Studios developed an AI-powered interface that engages users directly, guiding them through the Flow method, the team of specialists, and the range of personalized programs available.

Rather than simply presenting information, the website builds a one-to-one dialogue with the user through a clear, human, and immediate tone of voice. The AI introduces founder Jacopo Taruschio, explains the vision behind the project, and helps visitors navigate their own potential wellbeing journey.

The digital platform was crafted to be accessible, smooth, and people-focused. Its conversational approach reflects the core values of the project: listening, understanding, and guiding with care. The result is a warm, contemporary environment that brings the Flow philosophy online and strengthens the relationship between the brand and its users.

FLOW underwent a complete rebrand aimed at redefining its visual identity. ADA Studios redesigned the logo, typography, and color palette to express balance, energy, and a human-centered approach to wellbeing. The new identity introduces “Flow Blue” as the primary color, supported by soft neutrals and a coral accent that adds vitality and movement.

The rebrand included a full set of visual guidelines, refined logo construction, and a cohesive graphic system built to represent a multidisciplinary and highly personalized methodology. Every element was designed to communicate care, reliability, and a sense of closeness — the core values that define the Flow experience.

The new identity extends across both digital and physical touchpoints, creating a contemporary and recognizable visual ecosystem that aligns perfectly with the brand’s mission: guiding each individual toward a balanced connection between body, mind, and motivation.